3,000+ Apps Served Since 2013

The growth partner
for apps that can’t
afford to guess.

Trusted by world-class apps to nail distribution, monetization, and everything in between.

Request a Strategy Call

Trusted by world-class app teams

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What we do

Four pillars. Full-funnel growth.

We master distribution, monetization, lifecycle, and creative — every lever that compounds into lasting app growth.

Distribution 4 services
ASO
Rank higher and convert better through keyword strategy, metadata & screenshots
Apple Search Ads
High-intent installs at scale from users actively searching the App Store
Performance Marketing
Data-driven Meta & Google campaigns that lower CPI and scale fast
Web2App
Turn web traffic into high-converting app installs via optimised funnels
Monetization 3 services
Onboarding Optimization
Activate users faster and reduce early drop-off with smarter flows
A/B Testing (Paywall)
Test pricing, layout, and copy to find the paywall that converts best
UI/UX
Conversion-focused design that removes friction and guides users to upgrade
Lifecycle Marketing 2 services
Email Marketing
Onboarding sequences, win-back flows, and drip campaigns that grow LTV
Push Notifications
Personalised, timely pushes that re-engage users and reduce churn
Creative 4 services
Ad Creatives
High-converting video and static ad creatives built to perform across every channel
App Icon / Screenshots
Distinctive icons and thumb-stopping store visuals that drive taps and downloads
Onboarding Designs
Beautiful, conversion-focused onboarding screens that activate users from day one
UI/UX Design
Intuitive, polished interfaces designed to reduce friction and maximise retention
Not sure where to start?
We’ll audit your app and tell you exactly which levers to pull first — free.
Request a Strategy Call
Proven results

Real apps. Real growth.

$5K
MRR in 4 months
$0
Starting revenue
Utilities · Audio
Crystal Audio
Zero downloads, zero revenue. ASO rebuild + Apple Search Ads took it to $5K MRR in 4 months from a standing start.
ASO · Apple Search Ads
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+900%
Download growth
#2
Keyword ranking
Photo & Video
Life Lapse
A complete ASO rebuild drove a 900% surge in organic downloads. No ad spend. Just the right keywords and a store listing that converted.
App Store Optimization
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35x
Revenue growth
$7K+
Monthly revenue
Productivity · AI
Transcribe AI
From $200 to $7,000+ monthly revenue. A full ASO rebuild and monetization overhaul — zero ad spend, entirely organic growth.
ASO · Monetization
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+219%
Conversion rate
2x
Monthly revenue
Productivity · Utilities
GoTime
Social proof on the winning paywall doubled revenue without changing the price. Two A/B test phases, one insight.
Paywall A/B Testing
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126
Users reactivated
$0
Ad spend
Family · Baby
Precious
126 lapsed users reactivated with a targeted win-back email campaign. No ads, no spend — just the right message at the right time.
Win-Back · Lifecycle
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2.5x
Revenue in 30 days
3
Words changed
Utilities
Phone Cleaner
“No Payment Now” — three words eliminated billing anxiety and multiplied revenue 2.5x in 30 days without a single new install.
Paywall Copy · A/B Testing
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2x
MRR in 3 weeks
$0
Extra spend
Productivity · AI
AI Rewriting App
Paywall copy and social proof changes doubled MRR in 3 weeks — no new users, no ad spend, no product changes.
Paywall Optimisation
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Top 3
App Store ranking
4x
Organic installs
Driving · Safety
OtoZen
Full ASO rebuild took OtoZen to the top 3 for its core keywords and quadrupled organic install volume.
App Store Optimization
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$1.50
CPI achieved
3x
Install volume
Health · Mental Wellness
MentalFuture
Apple Search Ads restructure cut CPI to $1.50 and tripled install volume in the first month of the new campaign.
Apple Search Ads
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Client love

Don't just take our word for it. Hear theirs.

App Masters was instrumental in getting massive awareness for Sortly. Their strategies allowed us to be the #1 keyword in the App Store. And we did it without spending a dime on marketing.

Dhanush Balachandran
Dhanush Balachandran
Founder of Sortly

After rewatching your ASO videos, my downloads increased by 900%!

Sarah Boland
Sarah Boland
Founder of Life Lapse

After working with Steve, he helped take Unplug to a whole new level and helped us get an App of the Day feature from Apple.

Suze Yalof Schwartz
Suze Yalof Schwartz
Founder of Unplug Meditation

I went from 2 downloads a week to over 500 downloads a week just watching the App Masters YouTube channel!

Rylan Evans
Rylan Evans
Independent iOS Developer

After watching the App Masters Academy videos, the number of users, revenue, and subscribers just went up by tenfold.

Luke Memet
Luke Memet
Founder of TimeFinder

Steve knows his stuff. Every minute on our call brought exponential value.

Adrian Salamunovic
Adrian Salamunovic
Co-Founder of CanvasPop
#1 App Marketing Channel on YouTube
73K+ subscribers · New videos every week
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Free Download

The App Growth
Playbook.

Everything we've learned from 3,000+ apps — distilled into one actionable guide on distribution and monetization. No fluff. No filler.

  • The exact ASO framework we use with enterprise clients
  • Paid UA strategies that lower CPI without sacrificing scale
  • Monetization models that compound revenue over time
  • 15 years of hard-won lessons from 3,000+ apps
Download Free Playbook
No email required · Instant access · 100% free
Steve Young — App Masters Playbook
Free strategy call · No commitment

Ready to grow?

We'll show you exactly what's holding your app back and what we'd do to fix it — in a free 30-minute strategy call.

No long-term contracts 3,000+ apps grown 15 years of expertise iOS & Android